Concept / Brand StrategyCase study

Hampton Garden Party

A concept: brand direction and site design for a Hamptons event brand.

Year2026
WorkBrand Strategy · Web Design · Visual Identity · Art Direction
Hampton Garden Party
PreviewHampton Garden Party
AudienceHosts, event clients and local partners.
ApproachShow the afternoon first and the logistics second, with one clear way to ask about a date.
ServicesBrand StrategyWeb DesignVisual IdentityArt Direction

Hampton Garden Party is a concept project. The idea is an event brand that sells an experience as much as a service. Its clients would be hosts deciding whether the day will feel right, so the design shows taste first and logistics second.

What we built

We set the brand direction and designed a concept site: editorial photography, table-setting direction and a simple way to inquire.

What made it hard

The design had to feel like a Hamptons garden afternoon without leaning on local cliché, and still give a host a clear way to ask about a date.

Homepage atmosphereHomepage atmosphere
Editorial moodEditorial mood
Table setting directionTable setting direction
Brand world referenceBrand world reference
Next project

Roman Sanford

Web Design / Digital Security