Creative Direction / IP DevelopmentCase study

Genuine Undead

Brand, website and comic reader for our own story universe.

Year2025-2026
WorkCreative Direction · Web Development · 3D Reader · Brand Identity · Community Building
LiveView site
Genuine Undead
PreviewGenuine Undead
AudienceComic readers, collectors and collaborators.
ApproachHold four eras in one visual style, so every page feels like the same world.
ServicesCreative DirectionWeb Development3D ReaderBrand IdentityCommunity Building
LiveVisit site

Genuine Undead is our own comic universe. It started with no audience, so the site has to carry all of it: the story, the art, the reading, collecting and the community.

What we built

We built the brand, the website, a 3D comic reader and a page to collect the issues, all in one visual style.

What made it hard

The story moves through Ancient Egypt, feudal Japan, the American frontier and cyberpunk Tokyo, and the design had to hold all four together. Reading on screen had to feel closer to turning pages. Every part of the site answers the question a new reader brings: is this world worth my time?

Homepage and universeHomepage and universe
Issue zeroIssue zero
Reading experienceReading experience
Mint and collectMint and collect
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